Gift cards are quite popular, despite the fact that they are criticized for being impersonal. Gift cards are not only a popular gift for birthdays, holidays, and other occasions such as graduations, but also they are the most requested gift in recent years. In this article we tell you how to elevate gift card marketing.

Gift cards can also have a lot of advantages for business owners. According to a survey, “overspending the amount of a gift card is the new normal.”

Gift cards are a terrific way to interact with your consumers and offer a simple, efficient way for them to present their favorite thing – your business — whether you’re a retail store owner, a personal trainer, or simply establishing a restaurant.

However, gift cards are useful for more than just putting them on your counter (although making them visible is important). The more inventive you are with your gift card marketing, the higher the return.

Here are a few ways you can elevate gift card marketing.

1. Offer Physical and Digital Gift Cards

Customers want to shop and buy whenever and wherever they want, whether it’s online or in person. There are no exceptions to this regulation when it comes to gift cards.

One method to improve your omni-channel strategy is to use digital gift cards. E-gifting is on the rise, and it is predicted to be bigger than ever in 2021 onwards. EZ PIN provides different digital gift cards, allowing you to purchase gift cards online and sell them to your customers.

Also, don’t overlook the importance of physical gift cards. The average number of physical gift cards purchased per consumer has grown over the last five years. Regular gift cards are available from EZ PIN and may be suitable for your company.

2. Create A Guide

Why not tell folks who receive a gift card what they may do with it? A short tutorial can get gift card recipients enthused about your store’s products, whether they’re regular customers or newcomers. Favorite items, new offerings, behind-the-scenes looks, or forthcoming events could all be featured in a guide. You might also make your guide themed around forthcoming holidays or seasons. Remember to add your social media accounts in the guide so that customers can find you online as well.

3. Encourage Customers Treating Themselves

More than half of those who buy digital gift cards do it for themselves. Self-purchasing of physical gift cards has increased by 9%, while digital self-purchasing has increased by 13%. It’s a simple way for customers to earn loyalty points or prizes, or to set a spending limit at a certain store (to budget for coffee, for example).

Create an email or social media campaign promoting the purchase of gift cards for personal usage to encourage this behavior. Consider developing a loyalty program to entice customers to return and reward them with gift cards.

4. Use Gift Cards as Loyalty or Reward Program

When it comes to loyalty programs, gift cards can be a fantastic way to thank your most devoted consumers. Offering a $5 or $10 gift card is a wonderful incentive to keep consumers coming back, whether you have a program based on number of transactions or purchase amounts.

Another approach to entice customers to return? As a reward for money spent, consider giving a gift card. A $5 or $10 prize, for example, for a greater purchase. You’ll be able to express gratitude to your consumers while also urging them to return soon.

5. Promote Gift Cards for Holidays

Gift cards are ideal for major holidays such as Christmas and Hanukkah, but you could also consider selling them for minor holidays and events. Encourage customers to participate in or establish their own holidays, such as national ice cream day, teacher appreciation day, and so on.

6. Create Gift Card Co-op

Develop a group of businesses that sell each other’s gift cards in their storefronts, or collaborate with other local businesses to create gift card packages for complimentary services. It’s a terrific way to get your brand out there and encourage people to shop in your community.

7. Send Email to Your Customers (Email Marketing)

Who cares more about your company than you? Who wouldn’t be delighted to communicate joy and good news about a wonderful experience they’ve had themselves? Of course, your previous customers.

You can remind them of a fantastic experience they had while also activating the thought of completing someone else’s bucket list desire by sending them a gift-card focused email leading up to the holidays. For those last-minute purchases, you may even send a reminder.

8. Promote Gift Cards On Social Media

• To keep your images consistent, come up with a festive theme and color palette.
• For simple access, organize your favorite images or video recordings in a designated folder on your PC or Google Drive.
• Modify different social media templates with features and colors that match your theme to create a stack of visuals.
• Make a few holiday-themed animation videos.
• Create a variety of captions that highlight the gift’s possibilities.
• Make a list of appropriate holiday and local hashtags to increase the reach of each post.
• Schedule your posts ahead of time so you can relax and enjoy the holidays.

Wrapping Up

Gift cards and gift vouchers can bring in a lot of new and recurring customers to your establishment. However, if you don’t promote your gift cards and remind your audience that they’re available, you can miss out on a chance to boost sales.

What other ways do you know to elevate gift card marketing? Tell us in comments.