Whether you’re a first-time gift card user or a seasoned pro, infusing some new marketing ideas into your tried-and-true gift card sales approach is excellent for business. It’s never been easier to make your gift cards hyper-customized with designs that match your business. Today on EZ PIN Blog we tell you how to effectively sell gift cards to your customers.
Just for fun, add a little festive bling to your logo, and make sure your cards get the attention they deserve in-store and online:
- At the registers and at the check-out
- In restaurants and cafes, at hostess stands
- In retail apparel store dressing rooms
- Near dressing rooms, valet parking stands, and hotel lobbies, in waiting areas
- On tables or near menus
- As a reminder, gift cards are offered as preferred gifts on receipts.
Offer a Gift Card for Minimum Purchases
Customers are enticed to spend whatever it takes to satisfy the gift-card minimum when they are given a gift card for spending a particular amount. Even if they can’t use the gift card for the current purchase, they’ll frequently add an extra item or two to hit the minimum spend amount.
Donate Gift Card(s) to a Local Charity Raffle
Generate some goodwill while also doing some good. Charities give away the cards in a raffle and publish your name in all marketing materials. You’ll benefit from their mass marketing while also enhancing your company’s visibility. Raffle winners’ equal new customers! By incorporating sign-up information in your mailings, you may use the free advertising to add new names to your marketing list.
Email Your Existing Customers Announcing Your Custom Gift Cards
Email is one of the quickest and cheapest ways to communicate with everyone on your mailing list. Send a targeted email a few days before the debut of your gift card and the upcoming key shopping holidays. You can also recruit new clients to your email list by offering gift cards. You can target folks who are looking for quick and easy present ideas.
Use a Cool Design on the Cards
Plain, vanilla cards aren’t as fascinating as a card with contemporary, appealing images unless you’re buying a card to give to a really serious or professional colleague, employer/employee, or coworker. With seasonal covers and vibrant colors and patterns, our design team can help your card stand out and have people clamoring to get their hands on it.
Use Social Media to Promote Your Cards
You may rely on your current customers and followers to spread the word that you’re selling gift cards or giving them away as a promotional reward for making a particular number of sales. You may also buy paid ads across all platforms to improve your visibility. Social media businesses have already done the legwork for you in terms of identifying potential customers and placing your paid advertisement in front of them. You’ll gain an immediate following if an influencer shares your post.
Customers Can’t Get Enough of a Great Gift Card
Low-cost gift card products will satisfy their hunger. Gift cards companies assist you with designing your card, setting up the processing software, and providing marketing suggestions.
For more information, contact EZ PIN support team. At any time, you can contact us online for expert advice and help.
Be One of EZ PIN’s Resellers
EZ PIN, a market-leading and rapidly expanding distribution network, is seeking local and worldwide distributors to join its growing distribution network.
EZ PIN is the market’s most comprehensive and innovative distribution network, offering distributors tools to track and manage their business in one spot. Brands will be able to reach out to distributors and merchants more efficiently with the help of our secure and user-friendly technology. Our competitive edge in this sector is the availability of goods and customer service.
EZ PIN will offer you with all of the tools you need to build a gift card program, loyalty programs, or any other bespoke systems for your organization. EZ PIN will teach you how to effectively sell gift cards to customers.
