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Bath & Body Works to Make Laundry Day More Fragrant with First-Ever Fabric Care Collection

Bath & Body Works, the beloved home fragrance retailer, is bringing its signature fragrances and expertise to the laundry room this fall with the launch of its first-ever fabric care collection. To ensure that the assortment truly reflects what customers are looking for, Bath & Body Works is giving their most loyal shoppers a front-row seat in creating the line.

“We are constantly looking for ways to elevate our brand, optimize our core business and bring innovative new ideas to Bath & Body Works customers,” said Julie Rosen, President at Bath & Body Works. “Knowing our customers love to experience their favorite fragrances in many ways, we’re looking forward to leveraging our decades of fragrance knowledge to create an exciting and unique fabric care collection.”

The upcoming collection will feature various products catered towards all types of fabrics and loads. From eco-friendly formulas made with plant-derived ingredients to ultra-concentrated pods and liquid detergents explicitly made for colored or whites, there is something for everyone. Plus, each product will be formulated with essential oils and other carefully chosen ingredients that give off a delightful scent while keeping clothes clean and fresh.

In addition to being able to select from a variety of different products designed with unique fabric care needs in mind, customers can also choose from a range of signature scents, including popular favorites like Japanese Cherry Blossom®, Eucalyptus Mint™and White Citrus® as well as exclusive seasonal fragrances like Winter Candy Apple® and Fresh Sparkling Snow™.

To get ahead and start designing the perfect fabric care lineup that meets customer needs and expectations, Bath & Body Works is inviting some of its most devoted shoppers to join its Fabric Care Council initiative, where they can share direct feedback on current products as well as help shape future offerings.

“We always strive to create products that meet the highest standards for quality but also offer an experience unlike any other available on shelves today,” said Rosen. “By engaging directly with our fan base, we are able to make sure we deliver on both fronts.”

Bath & Body Work’s much-anticipated fabric care line is set to hit stores this fall – just in time for back-to-school season! With its selection of innovative formulas crafted using high-quality ingredients plus signature scents that deliver an unforgettable experience every time you do laundry, it’s sure to become your go-to choice when it comes time to do your next load!

Bath & Body gift cards are also available and make great gifts for friends and family who love the brand. You can purchase Bath & Body Works gift cards on EZ PIN, which make great presents for friends and family who love the brand. The gift cards are delivered quickly, so don’t hesitate to get one.

EZ PIN provides an easy way to obtain Bath & Body Gift Cards, which are great for any special occasion as well as showing appreciation to your loved ones. You can conveniently purchase physical or digital gift cards from the EZ PIN website or mobile app. It takes only a few clicks to have the card ready for use whenever required.